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Friendly Nonprofit Websites
Want visitors to have a good experience when they come to your nonprofit website? And do you have a Facebook page? Do you Tweet? Do you have a YouTube channel? Do you have donors between the ages...
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Only a “skeleton” will do for these donors and members
And no, this has nothing to do with Halloween. I’m referring to the amount of copy that remains after merciless editing for a mobile-friendly version of your story. When people pick up their mobile...
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3 Strategic Decisions Your Nonprofit Needs to Make
And your first one is NOT, “Do we go mobile?” Reaching donors and members through their smartphones has become nearly as important as reaching them on their PCs. That’s just one of the points in a...
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“Ask” and you shall receive 75% more money. It worked for this charity…
Nine simple words increased the amount raised with an in-person “ask” approach by 75%. This comes from a study of the Salvation Army and its bell ringers in front of stores. Instead of a passive...
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How color impacts online donors as well as your direct mail packages...
How important is color? Can it possibly impact how much people donate? Or how much they respond to any call-to-action? The answer is an emphatic YES! Although I’m not a graphic designer, I study...
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Want people to read your nonprofit website content? Start here.
If you want donors, members and advocates to respond … they need to be able to EASILY read what you have to say. This is true for direct mail appeals, brochures (if you use them), emails, and your...
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I hate your nonprofit website
Okay. Hate is a dreadfully strong word and I don’t mean it literally. But it does lead into my point that visitors to your nonprofit website might mumble to themselves, “I hate this. Why do they do...
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7 Ways Nonprofit Websites ‘Drop the Ball’
People of ALL ages go online to research before buying, before donating, before traveling, before doing a wide variety of actions. And because print sources of information are becoming more and more...
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Now’s the time to fix it. Don’t wait for fall fundraising season.
I’ve often written about how your nonprofit … • Must give people a reason to sign-up for your newsletter, blog, or anything similar • Would benefit by having a call-to-action (CTA) on your...
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The minimalist craze for websites can get a bit too crazy
All the rage for websites seems to be “minimalist design.” That’s all fine and dandy. But any trend can get carried too far. And I think it’s going too far when you expect web visitors (your donors,...
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